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20 Inspirational Jeff Bezos Quotes on Business and Innovation

Jeff Bezos

Jeff Bezos, the founder and CEO of Amazon, is one of the most significant entrepreneurs and empowering leaders of our times. As one of the pioneers in e-commerce, Bezos is a figure young first-time entrepreneurs can learn much from. Here we’ve collected 20 of his most significant insights on business and innovation that can inspire everyone to pursue their ambitions and follow their dreams.

Quotes on innovation:

“My view is there’s no bad time to innovate.” Jeff Bezos

“I believe you have to be willing to be misunderstood if you’re going to innovate.” Jeff Bezos

“The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.” Jeff Bezos

“I think frugality drives innovation just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” Jeff Bezos

On curiosity:

“Position yourself with something that captures your curiosity, something that you’re missionary about.” Jeff Bezos

On branding:

“A brand for a company is like a reputation for a person. You can earn reputation by trying to do hard things well.” Jeff Bezos

On extending a business:

“There are two ways to extend a business. Take inventory of what you are good at and extend out from your skills. Or determine what your customers need and work backwards, even if it requires learning new skills. Kindle is an example of working backwards.”Jeff Bezos

On customers:

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” Jeff Bezos

“To create the world’s most customer-centric company, the place where you can find and buy anything you want online.” Jeff Bezos

“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” Jeff Bezos

“If you do build a great experience, customers tell each other about that. Word of mouth is powerful.” Jeff Bezos

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos

On being realistic:

“It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.” Jeff Bezos

On hiring:

“I’d rather interview 50 people and not hire anyone than hire the wrong person.” Jeff Bezos

On being successful:

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first, Invent, And Be patient” Jeff Bezos

On competition:

“We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards” Jeff Bezos

On motivation:

“I think one thing I find very motivating — and I think this is probably a very common form of motivation or cause of motivation — is… I love people counting on me, and so, you know, today it’s so easy to be motivated, because we have millions of customers counting on us at Amazon.com. We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.” Jeff Bezos

On failure:

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” Jeff Bezos

Quotes to live by: 

“What is dangerous is not to evolve.”

“Work hard, have fun and make history.” Jeff Bezos

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