What makes ideas to spread is one very important question. Many people, especially entrepreneurs with passion for innovation and strong leadership skills, would love to get the answer of this question. Natural-born leaders understand the value of innovative ideas, which can grab the attention of the customers and spread widely, which is why they tend to implement well-developed strategies in their business models, dedicated precisely to this exact goal.
Ideas are powerful tool, which can help every company of any size to become more innovative, resp. more popular, well-recognized, and even more profitable. Innovation is exciting. When a company manages to offer something to their customers that they have never seen before, something new and fresh, which makes otherwise boring or just regular things more interesting, there will be success. At least for a certain amount of time. Great leaders are known for their unique approach to inspire and generate brave ideas, known for their ability to take risks and to think out-of-the-box. Innovation and entrepreneurial leadership go hand in hand and will always do.
Nowadays, the consumers have too little time and too many options, which makes it difficult for companies to keep up with the challenges. In his highly impactful TED Talk, the astonishing entrepreneur, marketer, and author Seth Godin, talks about the challenges, which companies face when it comes to the creation of innovative ideas, and explains why odd ideas are often more well-accepted and spread faster than the rest.
Your opinion matters to us, so what do you think: How can you make an idea to spread faster? Do you have a favorite example of a bizarre idea or product that went viral and became widely-recognized?