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Tag: customers

How Online Reviews Can Make or Break Your Startup?

Nowadays, most of the customers tend to rely on the opinions of others when it comes to learning something about a product, a service or a business. Online reviews are a great source of information that helps customers to make a better-informed decision.

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5 Ways to Differentiate Yourself from the Competition

It is no secret that the business world is very competitive. In one hand, there are the big corporations that dominate whole niches and offer lower prices. On the other hand, the number of starting companies that are aiming to disrupt whole industries is growing tremendously. And there, in the middle of this mesh, are…

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Three Reasons Why Your Business Needs Brand Advocates

Having strong online presence is very important for startups and a great way to build and promote a brand, but many entrepreneurs overlook this importance. Most small business owners operate on tight budgets and lack the resources to hire social media managers to promote their brands online. But there is another way to spread the…

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The Power of Advertising: Adding Value and Changing Perception

Entrepreneurs spend most of their time dedicated to the development of their product, building the right team and negotiation with potential investors. Rarely, they think about marketing and the need of creating advertising campaigns to spread the word about their product in the early stage of the existence of the company. Creating products that bring…

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The Power of Customers: Where Design and User Experience Intersect

The most successful startups are driven by the ambition to design compelling products and services that are well-received by the customers. The importance of product design is notable, especially for companies that are just entering specific niche. To be successful in their ventures, the entrepreneurs should answer one very important question: How to build a…

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3 Additional Benefits of Running Crowdfunding Campaigns

Undoubtedly, crowdfunding is a revolutionary way to secure funding and to support and help innovative ideas to become actual products and services. Basically, if you are building customer-oriented business, crowdfunding is something, which you should seriously consider. After running a successful campaign, which has raised more money than the initial goal, the chances of securing…

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