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Tag: science

Understanding Effective Communication and Storytelling Through Scientific Research

Great ideas are what drive the world to progress. Many promising ideas, however, are ignored just because they are poorly communicated. This is why in the world of entrepreneurship that is driven by creativity, the ability to present your ideas in the most comprehensive and engaging way is essential.

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Is Storytelling Really The Most Powerful Communication Tool?

In 2009, New York Times Magazine columnist Rob Walker and writer, editor, semiotics analyst, and author of Taking Things Seriously Joshua Glenn run a storytelling experiment known as The Significant Objects Project. They wanted to test the hypothesis that stories have such power and, if told well, they can have a significant effect on the…

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