Understanding Effective Communication and Storytelling Through Scientific Research

Great ideas are what drive the world to progress. Many promising ideas, however, are ignored just because they are poorly communicated. This is why in the world of entrepreneurship that is driven by creativity, the ability to present your ideas in the most comprehensive and engaging way is essential.

Entrepreneurs, who are unable to explain clearly their vision, their product and the value they bring, will never pass the first year in the business world. The power of effective communication and storytelling shows itself at networking and pitching events where the entrepreneurs must make the most of every conversation they have.

However, in the highly-connected world that we live in, the entrepreneurs aren’t limited only to face-to-face communication. They are constantly connected with their customers, brand advocates, team members, partners and investors through the Internet and their smartphones.

Understanding the way our brains work when we communicate and how our minds react to stories will help us to make the stories better. This information, especially when it is backed by scientific data and is used wisely, can help every entrepreneur become the master of conversation and persuasion.

It would be great if you knew what is happening in the other person’s head while they are listening to you talking about your business, right?

Neuroscientist Uri Hasson gives an informative talk on the human communication system and effective storytelling where he explains how our brains work when we communicate. He takes us on a fascinating journey into his science lab to help us understand how our minds meet every time we communicate with one another.

Hasson shares with the audience the results of one experiment that they have done in their lab that led to interesting discoveries on the way our brains work when we exchange information. Hear what he has to say in the video below and don’t forget to share your comment in the comment section.


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