Getting a business off the ground is difficult. There are so many different things to focus on – from the product development to the hiring of the right people. But there is one thing that you should never ever neglect, it doesn’t matter how busy you are – your sales.
Without sales, it is difficult to get funding and without money, it is challenging to make sales. This is a vicious circle for every entrepreneur, but you aren’t like anybody else, are you? Turn the odds against you and do your best to learn how to sell.
If you can’t influence, persuade and actually sell your product/service, you are doomed. So, try to learn how do get better at selling.
Learn different sales techniques. Check what works for you and what doesn’t. Listen to your customers and let them tell you what they want (most of the time this happens without them realizing it), figure out what motivates them to buy from you and give it to them. Foster your sales drive by learning from the most successful salespeople and entrepreneurs in the world. Read on and let yourselves be inspired.
On making excuses:
“The most unprofitable item ever manufactured is an excuse.” John Mason
On the importance of building strong relationships with your customers:
“Make a customer, not a sale.” Katherine Barchetti
On the importance of being persistent with your efforts:
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estée Lauder
On the power of being a good listener:
“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.” Roy Bartell
On the obstacles you are going to face when you sale:
“Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar
On embracing every opportunity and making any given situation to work for you:
“It’s not about having the right opportunities. It’s about handling the opportunities right.” Mark Hunter
On sticking to your promises on your way to building a good reputation:
“You can’t build a reputation on what you are going to do.” Henry Ford
On embracing the right mindset:
“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” William Clement Stone
On selling not the product but the value it brings:
“Don’t sell life insurance. Sell what life insurance can do.” Ben Feldman
On being memorable:
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” Patricia Fripp