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10 Slides to Include in Your Investor Pitch According to Sequoia Capital Pitch Deck Template

Productive entrepreneurs

Sequoia Capital Pitch Deck Template has become the ultimate the pitch deck foundation for many startup founders, who are taking their first steps in pitching investors.

In a blog post shared by Team Sequoia titled Writing a Business Plan, is highlighted a business plan and presentation guide that includes the main points entrepreneurs need to emphasize on when they craft their startups’ pitch decks.

Later on, somebody has turned the post into slides, making the information easier to navigate for the entrepreneurs.

The template has become the frame for building the ultimate pitch deck. The 10 slides cover the minimum information the entrepreneurs need to cover with their pitch. Sequoia Capital Pitch Deck Template consists of the following slides:

  1. Company Purpose
  2. Problem
  3. Solution
  4. Why Now
  5. Market Size
  6. Competition
  7. Product
  8. Business Model
  9. Team
  10. Financials

While these slides cover the basis, it is important for the entrepreneurs to customize their pitch deck according to the specifics of their companies.

Investors review hundreds of pitch decks every year. Of course, they want to hear the business aspects (covered in the mentioned 10 slides), yet they look for something extra. They look for personality; for company identity; for the thing that makes your business unique.

Having a template to follow is very helpful, especially for first-time entrepreneurs, but if you want to stand out from the crowd, find out what makes your business more appealing and emphasize on that.

The First Slide Sets the Tone

The serial-position effect is a term coined by Hermann Ebbinghaus, whose research and experiment led him to the conclusion that people are more likely to recall the first and the last items in a series than the items in the middle.

What you say in the beginning and at the end of your pitch is most likely to be remembered more clearly by the investors. According to the Sequoia Capital Pitch Deck Template, the first slide covers the company culture and the last slide covers the financials.

Emphasizing on the company culture in the beginning will set the tone for the rest of the pitch. The first slide will make all the difference, so craft a short, clear, memorable sentence that describes your company culture.

Now, the last slide according to Sequoia Capital Pitch Deck Template covers the financials. If you have great numbers – perfect! Finish with that slide and get ready for the Q&A.

If your numbers aren’t that great and you don’t think it is a good idea to finish your presentation with them, replace the Financials with the slide that represents your company better. If you have a great team, finish with the slide that highlights the skill sets and achievements of the team members.

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