In his famous book The Art of the Start, Guy Kawasaki gives us the essential starter kit to build a business. He tackles all important subjects that excite and worry the entrepreneurs and offer us a different look at some of the most important steps of launching and running a business beginning with the idea development and the generation of mission statements, which he calls “mantras”.
The process of crafting a mission statement takes an important part in Kawasaki’s book as it defines the company’s purpose, outlines why the business exists and communicates what exactly the company does, and summarizes its goals and vision for the future.
Undoubtedly, your startup needs clear, well-written and memorable mission statement to help you and your team to keep the focus in the right direction. To spark your creativity in the right direction, take a look at the mission statements of some of the most successful companies ever existed.
With the development of the company, it is normal the mission statement to change. Facebook’s CEO Mark Zuckerberg revealed the company’s new mission statement earlier this year. The new statement highlights the aim of Facebook to “bring the world closer together”.
The original “To give people the power to share and make the world more open and connected” has been modified to “To give people the power to build community and bring the world closer together.”
Google – “To organize the world’s information and make it universally accessible and useful.”
Amazon – “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Microsoft – “We believe in what people make possible. Our mission is to empower every person and every organization on the planet to achieve more.”
Apple – “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.”
Tesla – “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
Starbucks – “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Coca-Cola – “To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions.”
Chanel – “To be the Ultimate House of Luxury, defining style and creating desire, now and forever.”
Walt Disney – “To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.”
eBay – “At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”
Virgin Atlantic – “Our mission statement is simple, yet the foundation of everything we do at Virgin Atlantic Airways… to embrace the human spirit and let it fly.”
IKEA – “At IKEA our vision is to create a better everyday life for the many people.”
Sony – “At Sony, our mission is to be a company that inspires and fulfills your curiosity. ground-breaking new excitement and entertainment in ways that only Sony can. Everything we do is to move you emotionally.”
Toyota – “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”