5 Online Courses to Help You Build More Recognizable Brand

Are you planning to launch a business in 2018? Or you simply want to reinvent your brand and make it stand out from the others out there? Well, it definitely won’t hurt to learn a thing or two about branding.

Don’t worry! You don’t have to go back to college in order to do so. There are other ways to learn about branding and the best option for many is to sign up for an online course. There are many courses out there that are not just very useful, but also affordable. Here are our top five suggestions:

Branding 101: The Complete Toolkit

By Danielle McWaters

Platform: Creative Live

The 9 video lessons of this course will teach you how to communicate your brand in the most effective way to a broad audience. Danielle McWaters is a professional, specializing in design, direction, and branding. She will guide you in the process of branding your business and will help you define your brand identity. Get your on-demand access for $89 USD.

Branding & Marketing for Startups: Learn How To Stand Out

By Mac Piechota

Platform: Udemy

As a creative entrepreneur himself, Mac Piechota definitely knows how to stand out from the crowd. In this course, he gives many valuable lessons about branding – from learning how to identify the target customers like a pro through understanding how to be different and charge more for it to creating an effective mood board and so on. The course is currently discounted, so you can get your full lifetime access for €23.

Brand New Brand

Created by:  California Institute of the Arts

Taught by:  Michael Worthington, Faculty, Program in Graphic Design

Platform: Coursera

This course requires a bit more dedication than the previous two. As a part of Graphic Design Specialization, this course is designed to work as a brand development guide for people, who are to create their businesses. Here you will learn how to apply the principles of graphic design into building memorable and comprehensive brand. The con here is that in order to access the Capstone you need to complete the other courses in the Specialization.

Branding & Identity Design


In this 4-week online course you will learn all the essentials of creating a logo, brand and strong business identity. To top all of that, you will be working with your own mentor – you will receive written feedback on all your work and will be able to connect with the mentor in four Skype sessions. The next course starts on January 5, 2018 and is available now at a price of $299 USD.

Logo Trend Report 2017-2018

By Bill Gardner

Platform: Lynda.com

The previous four courses will help you master the skills necessarily to build a strong brand. The Logo Trend Report will help you to get a fresh view over what is hot on the market right now and what is expected to be hot on 2018. Connecting with the trends will help you establish better connections with your customers through your company’s brand identity. If you are ready to talk logos, this is the course for you!

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