7 Books to Read before Pitching Investors


There are many things that the entrepreneurs should take under consideration when they prepare their pitch – the time frame, the audience, their goals, and especially they should be thinking about to whom they are pitching. Through practice and right preparation, perfection can be achieved. To help you get ready for your next pitching event, here you can find seven books that can be very useful to read before you pitch investors.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

By Oren Klaff

“As you share your story, there has to be some suspense to it because you are going to create intrigue in the telling of the story by telling only part of the story. That’s right, you break the analyst frame by capturing audience attention with a provocative story of something that happened to you, and then you keep their attention by not telling them how it ends until you are ready.”  Oren Klaff

The Art of the Pitch: Persuasion and Presentation Skills That Win Business

By Peter Coughter

“the way to deal with those nervous feelings is to channel them into adrenalin. Let the feelings pump you up. Enjoy the feeling of being excited.” Peter Coughter

The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs

By William H. Draper

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Startup to IPO on Your Terms

By Jeffrey Bussgang

“Reid Hoffman, founder of LinkedIn, observed that an entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.” Jeffrey Bussgang

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

By Brad Feld and Jason Mendelson

“Failure is a key part of entrepreneurship, but, as with many things in life, attitude impacts outcome.” Brad Feld

To Sell is Human: The Surprising Truth about Moving Others

By Daniel H. Pink

“The purpose of a pitch isn’t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you.” Daniel H. Pink

Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath and Dan Heath

“The most basic way to get someone’s attention is this: Break a pattern.” Chip Heath

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