Changing Perspective: Pitching Through the Eyes of Investors


One of the key ingredients of a successful pitch is the right preparation, which always need to include a research on the investors that you are going to pitch in front of. Knowing your audience is key element of success – it gives you better chances of including the right elements in your pitch. Knowing what the investors look for is important, but of greater advantage will be to have a perspective on the way investors in general think about investing in startups.

Being realistic of the weaknesses and strengths of your company will help you to easily determine and better emphasize on these aspects in your next pitch.

An entrepreneur needs to know what they need, period. Then they need to find an investor who can build off whatever their weaknesses are – whether that’s through money, strategic partnerships or knowledge. Daymond John

Investors often tend to trust their instincts when it comes to investing in startups, which is why it is always a good idea, if possible, to tastefully tap on emotion when you pitch.

When you’re an investor, you can look at the quantitative and qualitative elements of an investment, but there’s a third aspect: What you feel in your gut. Kevin O’Leary

Tapping on emotions is good yet emphasizing on the profit that you are expecting to make will definitely make you get the attention of all investors.

An entrepreneur must pitch a potential investor for what the company is worth as well as sell the dream on how much of a profit can be made. Daymond John

Investors know that there is no such a thing as overnight success and respect the efforts that you put into your pitch and in your business venture in general.

There are no secrets to success. Don’t waste your time looking for them. Success is the result of perfection, hard work, learning from failure, loyalty to those for whom you work, and persistence. Colin Powell

Don’t make your pitch too complicated by including a lot of unnecessary information. Make sure that you present every aspect of your business in the simplest way possible, in order to avoid making your pitch misunderstanding and your business model unclear to the investors.

Never invest in any idea you can’t illustrate with a crayon. Peter Lynch

Investors care about scalability, and so should you!

Wait until companies have an initial prototype, have shown that they have the potential to be profitable and have the ability to scale. That’s the best time to invest. Dave McClure

Establishing good relationships with the investors, based on mutual trust and respect, are important. Make sure that you showcase your leadership skills in your pitch by emphasizing on your ability to make decisions and to take responsibility for your actions.

Entrepreneurs usually don’t listen to people. Trust them to do their job. Remember, you invested with the understanding the project was likely to fail. Dave McClure

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