One of the ingredients that guarantee the success of your business pitch is simplicity. Many entrepreneurs and small business owners struggle to effectively introduce their companies to potential investors and clients, because they make the presentation too complicated. It is extremely difficult, especially for entrepreneurs, who work on the development of complex tech-oriented businesses. The assumption that everyone is familiar with the specific business terms that you are using can play you a bad game. In order to avoid such misunderstandings and to make the most of every pitch that you make, here we will introduce three effective ways that you can embrace if you want to clearly, simply and successfully explain your business idea to anyone.
Rehearse it in your head
Creating a concise statement that describes simply your business, the product you offer and what differentiates you from the competition is not an easy job. It is always advisable to be prepared with the statement so you don’t have to improvise. Create different variations of your short statement that can be used in front of different audience – you will explain the business you do differently to potential clients, to fellow entrepreneurs from the same industry or to your family. Be prepared for any situation!
The power of your high concept pitch
The easiest way to explain something that is complicated is to use analogy. When it comes to pitching, the most powerful technique that entrepreneurs use is the high concept pitch – it is easy to use and gives the right impression for the business in a very concise way. To learn more about the power of high concept pitch, click here.
Focus on the problem that you are solving
When you try to explain something complicated, it is always a good idea to focus on the problem that the product is solving than on the technology that is used to solve this problem. When you show the clients or the investors that your product is to make a difference in the niche by bringing solution to an important problem, it is very likely to get their interest and to keep their attention. Once you highlight the need of your product, it becomes easier to emphasize on the importance of your business to your customers and to make it clear why you are in the market with the ambition to stay.