To be a successful entrepreneur, you need to be able to communicate your business idea effectively not only in front of the investors but also in front of your partners, customers, your team members and even to your co-founders. People, who know how to be persuasive, have the advantage when it comes to presenting their businesses in front of all groups above.
Being persuasive is essential in entrepreneurship. The ultimate persuasion rule for entrepreneurs is to keep it simple. It actually is more difficult than it sounds. Yet simplicity is the only way that you can be completely understood.
Time is our most valuable asset and nobody will spend their time trying to figure out what you are trying to say. Probably you are solving a very complex problem with your startup, yet you need to find a way to communicate it in the simplest way possible if you want to keep the attention of others for longer than two minutes.
The KISS Principle
Back in the 1960s, the U.S. Navy noted the KISS principle. KISS is an acronym that stands for “Keep it simple, stupid!” and states that the simplest a work is kept the best it will work. The KISS principle states that simplicity in design should be the ultimate goal and complexity should be avoided.
There are other variations of this principle and some of them are: “Keep it short and simple!”, “Keep it small and simple!”, “Keep it simple and straightforward!” The KISS principle in any of these variations can be embraced by entrepreneurs when they craft their investor pitches.
Stick to simplicity when you craft the slides when you choose the colors and templates when you pick your wording (make you are speaking the lingo of your audience). Don’t overwhelm your audience with complicated information and unnecessary details; better tell a story that makes them understand the inspiration behind your product, the importance of the problem you are solving, the value you bring to the customers.
Maya Angelou has said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” If you keep your pitch complex, people will feel stupid, unable to understand it. This in no way is a good thing!
If you tell a story, however, you are able to touch their feelings, to make them understand the problem you are solving, which will make them remember your pitch. So, if you want to nail your next investor pitch, skip the technicality to a level that confuses. Stick to the KISS principle and you will be surprised by the impact you make!