During pitching events, entrepreneurs are often owned by the wrong emotions, attitudes, and behaviors. This stops them from reaching their full potential and slows them down on their way to success. During networking and pitching events, the entrepreneurs find themselves in a hall full of investors, mentors, fellow entrepreneurs, journalists looking to cover the next big idea. Besides making the most of it, many entrepreneurs shy away from the possibilities to build meaningful relations because they don’t own who they are and what they do.
Clearly, in the competitive world of entrepreneurship, it is difficult to have strong confidence, especially if you are just starting, yet it is essential. If you don’t believe in yourself and your company, nobody else will. It is difficult to keep your head up when you are controlled by fear of failure, fear of rejection, fear of public speaking, fear in general.
Don’t let fear ruin your experience at networking and pitching events. It is time to start owning yourself and what you do and here is how to begin:
Your business is not unique – you are!
One of the buzzwords that entrepreneurs tend to overuse is the word “unique”. Many believe that this word really sells the idea, the product, the business model. While having a business that is truly unique is extremely rare, the thing that actually is truly unique is you and the way you run your company.
“Be yourself. Everyone else is already taken.” Oscar Wilde
Focus on your strengths, not on your weaknesses
Embracing your weaknesses is extremely important as it gives you the chance to eliminate them, to improve and become better at what you do. But when it comes to presenting yourself and your business at pitching and networking events, you need to focus on your strengths.
Now is the time to praise yourself, with style, of course. Don’t be afraid that you may sound too cocky – just use your words carefully. There is no shame to talk about the things you are good at. Pitching events aren’t the place to stay humble; pitching events are the place to shine.
Know what you want
If you own who you are and what you do, you have a clear view of what you want to achieve. People, who know what they want and are not willing to make tremendous compromises with their goals, dreams, and vision, are respected by others.
Investors look for entrepreneurs, who know what they need to get their businesses to the next level. Customers believe business owners, who have a clear view of the value of their products and aim to increase this value.
Entrepreneurs, who know what they want, set clear goals, strategize more effectively and are master networkers. Embrace who you are and what you do and you will be unstoppable!