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Five Marketing Books You Should Read This Summer

If you have decided to take a vacation this summer but still want to do something about fostering your entrepreneurial skills and knowledge, picking up a good marketing book is a great option. Reading on the plane or while sunbathing on the beach is a great option when it comes to combining work with pleasure.

If you haven’t updated yet your reading list for this summer, here are five great books that you can include that will give you a boost of inspiration and great knowledge of marketing and branding:

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

By Perry Marshal

Quote from the book: “Why Do People Spend Insane Amounts of Money? Here’s a little marketing secret for you: Almost everybody has at least one passion, one interest, one obsession where they’ll gleefully spend irrational amounts of money. For some it’s makeup or shoes. For some it’s rock concerts. For some it’s bowling. For some it’s bird watching. For some it’s skiing.”

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability By Steve Krug

Quote from the book: “And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”

“The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.”

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

Quote from the book: “Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.”

Hit Makers: The Science of Popularity in an Age of Distraction

By Derek Thompson

Quote from the book: “It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.”

Marketing: A Love Story: How to Matter to Your Customers

By Bernadette Jiwa

Quote from the book: “What if, instead of spending all that time and money on deciding how to tell customers who we are, we spent more time and money on being who they want us to be?”

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