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Four Marketing Books For Non-Marketers

Marketing Books

Entrepreneurship is challenging. As not everyone is lucky enough to meet a great co-founder, many founders begin their startup journey alone. Before they can afford to hire people and form a team, they handle all important roles in the business by themselves – from product development through marketing and sales to customer service.

It seems impossible to do everything alone, but sometimes this is the only way to go. Understanding the fundamentals and keeping up with the latest information and following the trends is what can help the entrepreneurs get a competitive edge over the competition.

Today we will focus on marketing and how solo entrepreneurs can improve their strategies by getting their hands on the right sources of information. Here are four books that will help you get your marketing strategy on track in 2018:

 Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

By W. Chan Kim and Renée Mauborgne

Find on Amazon

Quotes from the book: “Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition—what we think of as red oceans full of sharks—to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.”

“If you can move people by inspiring and building their confidence to own and drive your new strategy, they will be committed to seeing change through and overcoming the organizational constraints you confront.”

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

By Michael Port

Find on Amazon

Quotes from the book: “We don’t get contacts, we don’t find contacts, we don’t have contacts; we make connections with real people.”

“Choose your ideal clients so you work only with people who inspire and energize you.”

“The process of booking yourself solid isn’t about how to please as many people as possible. It’s about how to convey your own unique message to those who are waiting to hear it. That can’t be achieved with personal branding that’s been watered down in an attempt to appeal to everyone. It can be achieved only through bold, no-holds-barred self-expression. It’s about being uniquely you and standing for something—in a big way.”

 Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Robert Cialdini

Find on Amazon

Quotes from the book: “There’s a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion – the process of arranging for recipients to be receptive to a message before they encounter it. To persuade optimally, then, it’s necessary to pre-suade optimally. But how?

In part, the answer involves an essential but poorly appreciated tenet of all communication: what we present first changes the way people experience what we present to them next.”

“You’re much more persistent when you’re confident in your abilities.”

“In large measure, who we are with respect to any choice is where we are, attentionally, in the moment before the choice.”

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

By Rohit Bhargava

Find on Amazon

Quotes from  the book: “The beautiful thing about mindsets is that we all have the ability to change ours—we just need to make the choice to do it.”

“THE 5 HABITS OF TREND CURATORS BEING CURIOUS – always asking why, investing in learning and improving your knowledge by investigating and asking questions. BEING OBSERVANT – learning to see the small details in stories and life that others may ignore or fail to recognize as significant. BEING FICKLE – moving from one idea to the next without becoming fixated, or overanalyzing each idea in the moment. BEING THOUGHTFUL – taking time to develop a meaningful point of view and considering alternative viewpoints without bias. BEING ELEGANT – seeking beautiful ways to describe ideas that bring together disparate concepts in a simple and understandable way.”

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