The term growth hacking has been around only for eight years after Sean Ellis coined it back in 2010. Since then, it has become an important part of the tech world. Growth hacking has been described often more as a mindset than a toolset, which increases the demand for growth hackers.
Startups precisely are in need to get a skilled growth hacker on board to help them grow their businesses fast and effectively. Growth hackers have a very important position in the company – the strategies they develop and implement must accelerate the growth of the startup. But lowering the cost per customer and higher customer retention rates (which are important elements of the growth hacker’s strategy), aren’t easy things to achieve.
Growth hackers can maximize the effect of their work if they get their hands on the right tools. Here are three of the tools that you should check out if you want to make your day-to-day tasks easier and have more time to focus on the bigger picture.
Get user feedback with Mopinion
The user feedback gives you valuable information – if you use it wisely, you can easily identify your strengths and your weaknesses. Your customers are the main driver of your business growth, so you better listen to what they have to say. Mopinion is the perfect tool for this purpose. It is feedback analysis software for websites and mobile apps that help you to collect online feedback and turn the information into useful insights.
Capturing feedback isn’t the most challenging thing that growth hackers need to do, but analyzing the information, making sense of the data and using this information effectively is what actually counts. Mopinion makes the process simpler, allowing you to make better decisions.
Understand better your users with Hotjar
Hotjar is the ultimate tool for growth hackers – it combines multiple tools in one, which you can operate with one account. Hotjar allows you to understand how your users interact with your website, where they click, tap or scroll. The visual recordings will reveal the behavior of the user on your website, which allows you to note if there are some usability issues. You will also be able to understand better the conversion funnel by tracking at what point the users leave your website, at which step they lose interest, so you can focus on improving the user experience.
Convert more customers with Bounce Exchange
The bitter truth is that most of your website visitors leave without making a purchase. How can you change that? How can you make them stay longer? Bounce Exchange is the tool that will help you lower the bounce rate and keep your customers longer on your website. By using patented behavioral automation software, Bounce Exchange promises a solution to this problem by reacting to the visitor’s behavior on your website in real time. It is a great tool that can help you grow your sales.