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The Effect of Emotional Intelligence on Your Investor Pitch

emotional intelligence

There are many things that investors look for in an entrepreneur – passion, ambition, skills, knowledge, experience, and so on. Leadership skills, backed by strong confidence and high emotional intelligence, often stand at the top 10 of the list. It is important to emphasize on these essential personal qualities when you prepare your next investor pitch if you want to make an impact and be more memorable. It is easier said than done, so let’s focus here on the enormous effect high EI has on your investor pitch.

Let’s imagine the moment when you are about to start your pitch. The time for you to shine has come and you can feel the heat of the situation turning up.  Now more than ever you should not only keep calm but to stay focused. You are to be asked many questions by the investors and, believe me, some of these questions you will definitely not like. Many entrepreneurs break under the pressure and underperform despite the fact that they are well-prepared and have practiced long hours. Emotions often overpower the rational thinking, which is why all entrepreneurs should concentrate in enhancing their emotional intelligence if they want to become more successful at pitching.

Emotional intelligence is the ability of a person to accurately identify their emotions and, most importantly, the ability to control and evaluate these emotions. When people operate under a lot of stress for a long period of time, as most entrepreneurs do, it is normal to notice not only physical overstrain, but also emotional exhaustion. The ability to identify the seriousness of this exhaustion can be challenging for busy entrepreneurs, who tend to concentrate principally on the intellectual processes.

Entrepreneurs must take precautions when it comes to strengthening their ability to control their emotions. When you are building and growing a business, you are getting more or less emotionally attached to it. Meetings with investors are often very tough and many entrepreneurs underperform because they let the emotions take over. If you want to become better at pitching, pay more attention on the way you identify your emotions, but also the emotions and the reactions of others. Emotional intelligence is fundamental element of every successful networking experience and here you can find three ways, which will help you to enhance yours.

Practice self-awareness and self-control. These two are the key elements of emotional intelligence. Spend time every day to analyze situations, in which you have felt like you are losing control without a reason. Analyze the physical signs as well – heavy breathing, sweaty hands, and change of the color of the face, basically everything that may occur in situation of this type. If you practice to control these physical signs by embracing them and not ignoring them, next time when you start feeling that you are letting the emotions take over, you will be more prepared.

Boost your confidence. More confident people manage to easily bond with their interlocutors. Confidence is a sign of being prepared and ready to embrace the challenge. Do something every single day, which will help you to feel more confident as an entrepreneur. Practice your pitch, watch the successful pitches of other entrepreneurs and explore the things that make you feel more certain in your ability to succeed.

Be determined. One of the strongest driving powers in entrepreneurship is determination to success. Shift your focus from concentrating on what is wrong with your pitch to what is great about it. Concentrate on your strengths and you will perform and present much better, well-connected with your emotions and positive expectations.

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