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The Pitch Deck That Helped Buffer Raise Half a Million Dollars

Buffer is the ultimate social media management platform that allows the users to effortlessly schedule content to Facebook, Twitter, LinkedIn, and Pinterest. As a startup, Buffer needed to raise money. The founders pitched to angel investors and managed to raise half a million dollars.

To help fellow entrepreneurs prepare well for their investor pitch, the founder of Buffer published the pitch deck they used to raise the money.  The first slides of the pitch deck emphasize the problem the company is solving and the value it brings to the users.

The pitch deck stands out with the strong emphasis on numbers. In a slide dedicated to the traction of the business is presented data about paying users, annual revenue run rate, margins, user growth, and other valuable information.

The rest of the slides are dedicated to other important moments of the business that investors really want to hear about including the business model, the market landscape, the positive effect of using the platform, and the team.

It is important that a slide was dedicated to the competition and the position Buffer has in the market landscape. Let’s take a look at the slides.

From this example, it becomes clear the pitch you create doesn’t have to be too complicated in order to lead to success. It is important to include enough information to spark the interest of the investors. Studying other successful pitch decks is a great way to get a better perspective on what works and what doesn’t.

In the end, it is important to create the slides according to the specifics of your business, but don’t ignore the basics, which include the problem and the solution, the traction and other numbers, the business model, team, and competition.

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