The Pitcher 2018: Special Interview With Tomer Shor From TuneFork

On April 21st at ITU SDKM, The Pitcher 2018 gathered over 400 attendees who had the chance to enjoy a full day of pitching and networking. Tomer Shor from the Israeli startup TuneFork joined us on the stage as one of our pitchers and won the second place at the competition.


Now, in a special interview, Tomer Shor shares his experience and what is next for his startup.

From over 900 applicants from 20 different countries, just 20 startups made it to the stage of The Pitcher 2018. TuneFork was one of these startups. What was the feeling to win the second place?

It was amazing. We didn’t expect it, so it was a great surprise. Since this competition we won many more, it was the first time we’ve got recognition in international competition and we are thankful for that.

What did you like the most about the event?

It was a wonderful event. Very organized, great startups and good vibes. I liked the great atmosphere, and the warm welcome we got – as an Israeli startup we don’t take it for granted.

Based on your entrepreneurial experience, what makes an outstanding startup pitch deck?

You need to make your pitch remarkable. Every pitch deck looks the same this days – problem. solution, competitive landscape. It is very professional but you need to add something that will be your X-factor and will surprise the audience. That’s a good way to be remembered.

What is next for your startup?

We are now raising funds, we are looking for 1M$ to develop the final product and continue the work with our current customers. We encourage everyone to download our demo-app (https://play.google.com/store/apps/details?id=com.tunefork.app) and help us to make our technology better.

Thank you, Tomer, for the interview and for being one of our pitchers!

About TuneFork: Hearing is an individual experience. Each of us has a unique hearing “earprints”. This is why no sound system is perfect for everyone. When you listen to an unbalanced audio, you will always miss something. In some cases, you may even cause damage to your hearing.

TuneFork guides you through a simple test which characterizes your hearing, creating a personal Audio Profile. Because TuneFork’s self-test is clinically accurate, it provides the best results possible, truly the Gold Standardin Audio experience.

TuneFork uses the test results to tailor a precise audio filter for each and every user, creating the perfect match between your sound system and your hearing.

TuneFork can be integrated into any operating system and optimizes all audio content: *Phone calls *Music *Video *Voice messages *Rings & Alerts.

Tunefork’s Product has been proven by clinical tests in laboratory conditions, and it’s the most accurate self-test results in the market.

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