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Three Books That Will Revolutionize Your Business Approach

Many entrepreneurs seem to know some secret that allows them to accelerate their businesses and achieve their goals faster. But do they really posses some kind of extraordinary power or just they have the right information to work with?

Not every entrepreneur has graduated from an Ivy League college or has an MBA. But this doesn’t mean that they are unable to build successful businesses. The history has many examples of successful entrepreneurs who are college dropouts.

There are other ways to gain knowledge and a new perspective on the way to do business and reading books is one of the most effective ones. This is why here we’ve collected three awesome books that will help you revolutionize your business approach and will help you become more confident in growing your company. Enjoy!

MONEY Master the Game: 7 Simple Steps to Financial Freedom

by Tony Robbins

Quotes from the book: “The secret to wealth is simple: Find a way to do more for others than anyone else does. Become more valuable. Do more. Give more. Be more. Serve more.”

“Remember: we all get what we tolerate. So stop tolerating excuses within yourself, limiting beliefs of the past, or half-assed or fearful states. Use your body as a tool to snap yourself into a place of sheer will, determination, and commitment. Face your challenges head on with the core belief that problems are just speed bumps on the road to your dreams. And from that place, when you take massive action—with an effective and proven strategy—you will rewrite your history.”

“Remember: we’re drowning in information, but we’re starving for wisdom.”

The Personal MBA: Master the Art of Business

by Josh Kaufman

Quotes from the book: “Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.”

“Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their money could buy at that moment.”

“The best thing that can happen to a human being is to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.”

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

by Oren Klaff

Quotes from the book: “As you share your story, there has to be some suspense to it because you are going to create intrigue in the telling of the story by telling only part of the story. That’s right, you break the analyst frame by capturing audience attention with a provocative story of something that happened to you, and then you keep their attention by not telling them how it ends until you are ready.”

“When you are reacting to the other person, that person owns the frame. When the other person is reacting to what you do and say, you own the frame.”

“There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting,”

“No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile brain system first. And because of the way we evolved, those filters make pitching anything extremely difficult.”

“What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary—a pleasant novelty.”

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