Creativity is one of the skills that make professionals and teams more competitive in the business world, developing during the Fourth Industrial Revolution. Along with critical thinking, problem-solving and the ability to effectively use data, creativity is a skill that companies look for in all of their employees.
While many entrepreneurs focus on making their teams more creative and encourage all of the team members to share their innovative ideas, once the creativity flow reaches a higher level some specific problems start to occur.
Under the ideal circumstances, your team can be a creative powerhouse operating in a high-efficiency level and providing your customers with excellent work without a problem. But work doesn’t happen in an ideal environment, right?
So, mistakes are made, but there is no need to worry. Once you know your weak spots, you are able to work towards eliminating them. Let’s start with the three common mistakes creative teams make and how to overcome them.
Not listen to the client
Listening stands in the core of all creative works. The best creative projects are a result of effective collaboration between the creative team and the clients. Many creative people, however, rarely take the client’s ideas seriously. They feel like they should make all calls as they are the expert. Well, this approach doesn’t always work out for the best.
Customers are not happy to work with teams that don’t get them seriously. In the end, the client knows what they want and you should listen to them and discuss all given ideas.
Inability to meet deadlines
Creative teams that have to constantly be reminded of the existing project deadlines are not famous with a good reputation. The inability to meet deadlines due to procrastination or any other reason is a huge mistake that can cost the team the whole project.
Creative minds need their time and space to create, we get it. Yet, if you have committed to a certain deadline, do the effort to deliver on time. If you see that you won’t be able to complete the project in the given time frame, at least have the courtesy to notify the client beforehand.
Refuse to make edits
If a client makes a request for an edit, listen to their motives and approach the situation with an open mind. Many creative teams struggle to keep up with all the changes the client wants to make, which can be understandable – the team has put weeks of hard work into creating the final project and suddenly major changes have to be made.
To avoid unpleasant situations like that, make sure that you establish clear terms about edits and additional requests from the very beginning. Put all cards on the table from the start in order to avoid uncomfortable situations later on.