The ability of an entrepreneur to pitch their business determines more or less the future of the company. Startup owners, who are persuasive pitchers, are more likely to secure funding, to get an angel or a VC on board, and to embrace every possible opportunity to highlight the potential of their businesses.
The perfect investor pitch does not follow one strict recipe, but there are common ingredients that don’t have to be overlooked like mission, vision, problem/solution, business model, team members, the competition and so on.
But here we will focus on three non-business ingredients that make every pitch irresistible to investors. These ingredients will help you to connect better with your listeners and make a better impression.
Tell a story
Using storytelling to pitch your startup is especially useful. Stories that have been told right make a great impact. They are engaging, interesting, spark emotion, and are more likely to be remembered.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
Stick to your slides but also try to follow a narrative pattern. Practice the story many times to make sure that it sounds genuine.
Find the balance
Make sure that your pitching style is a perfect combination between the data and the story. If you focus only on the data, the investors may get bored and disconnected from the pitch. If you focus only on the story, they may think that you just have a good narrative going on but no business. Well-balanced pitches are more memorable and more impactful.
Investors look for passionate entrepreneurs, who are driven by their ambition to succeed and by the belief in their businesses. Show you passion during your pitch. This doesn’t mean that you have to overdo it. Be honest, authentic, share the obstacles and the ways you are overcoming them. Emphasize on the value you make and the positive change that your business brings to the world. Most importantly, be human and don’t be afraid to show a personal side of yourself by sharing your story, your passions and interests.