Having strong online presence is very important for startups and a great way to build and promote a brand, but many entrepreneurs overlook this importance. Most small business owners operate on tight budgets and lack the resources to hire social media managers to promote their brands online. But there is another way to spread the word and build a solid online network without this to cost you an arm and a leg. Here comes the power of brand advocates – the customers, who use your brand, love your brand and promote your brand online without to look for compensation.
Here we will talk about the three reasons why your startup needs brand advocates and how they can help you skyrocket your business.
They share experience
Brand advocates don’t hesitate to share their personal experiences of using your products. This is a great way to promote your product by turning the messages that you are sending with your advertising campaigns into real-life experiences. Brand advocates create positive image of your brand by using the power of word-of-mouth marketing. They talk honestly and openly about their experience with the brand and humanize the product beyond the ad campaign.
They help you increase your social reach
Brand advocates are very likely to share their experiences with broader audience. They tend to influence not only people of their personal surrounding like friends, colleagues and family members, but also feel very comfortable with sharing on social media with people they don’t personally know. Brand advocates often have huge online network, which is a great opportunity to increase the social reach of your brand.
They are loyal
In the competitive business world, having strong network of loyal customers is of a great advantage for all startups. Building strong relationships with the clients is essential for starting businesses, increasing the chances of turning these clients into true fans, who are not likely to turn to using the products of the competition. If you keep your customers happy, you are to have their loyalty to the brand for a long period of time. To them is important not only the value that the product brings to them, but also the relationship they have with the brand itself and the company in general.