The busy schedule of most entrepreneurs makes it impossible for many of them to focus even for a second on something that is not directly related to their businesses. Even though the concept of personal branding is actually very important for the future of their startup, it is something that entrepreneurs rarely pay attention to.
In times, the importance of strong personal brand comes before the importance of building your company brand. Successful serial entrepreneurs particularly value the power of their own personal brands, as they know how essential it is.
Building a personal brand isn’t as simple as it sounds. Due to its importance, it has been a widely discussed topic among entrepreneurs, marketers, company executives, university professors, and bloggers along with artists, actors, musicians, and people from the fashion industry.
If you haven’t started to work on your personal brand, don’t wait any longer. The sooner you begin the better. Now is the time for you to think about your personal brand and how to make it stronger and the following TED Talks will give you a better insight on where to begin from.
For starter, it is a good idea to actually think about what personal branding actually is. During her [email protected], Caryn Foster Durham explains the fundamentals of the concepts and challenges us to think how we can establish ourselves in the right way, in the way we want to be presented to the rest of the world.
During her TEDx WabashCollege Talk, Ann Bastianelli, who is a Professor at the IU Kelley School of Business, talks about the importance of personal branding, the benefits of having a powerful personal brand and explains how the branding principles of large companies can be applied when it comes to personal branding. She describes the three steps that you need to follow in order to build your own personal brand, which are as follows:
- Be Self-Aware.
- Tell Your Story and Live it Every Single Day! You need to provide the world with a living proof that you are what you say you are. Your story needs to be compelling – to grab the attention, to be genuine and memorable.
- Deepen the relationships that you have created.
Self-awareness is extremely important when it comes to personal branding, yet the labels that we have been given in different point of our lives can hold us back from achieving our dreams. Perfect example for a situation like that is the story of Arturo Castañeda, the co-founder of Cielo Brands and previously a concept designer for Ralph Lauren.
His powerful TEDxMcAllen Talk is truly inspirational. It proves that every difficulty can be overcome if you hustle and don’t focus on the labels that you have been given. It will give you a fresh perspective on personal branding, especially if you think that you may never be able to build a successful one for yourself.