Let’s face it: seasoned angel investors and VCs are sick and tired of hearing bad startup pitches. Most of them evaluate dozens of pitch decks every single week (sometimes every single day) – they have no time and interest in paying attention to a boring, long pitch that gets nowhere.
You as a startup owner are obligated to do your best in order to make the most of every presentation opportunity you get. You need to learn how to tell your story in the most compelling way in order to grab the attention of the investors and hold it throughout the whole pitch.
It isn’t as simple as it sounds – getting someone’s attention and keeping it for long is not a piece of cake. The truth is, if you fail to do it in the first twenty to thirty seconds of your pitch, you won’t be able to get it later on.
Here are three tips that will help you turn the odds in your favor during the first minute of your pitch:
Once you enter the room or get on the stage (or turn on the camera if you pitch via Skype) the game is on. Every move that you make, every gesture and word count. So make sure that you send the right message to make a positive first impression. Exude passion, enthusiasm and confidence from the start. Investors will want to hear more about a business that has gotten someone that excited in the first place.
Mention the good news
The first few sentences set the tone of the pitch. Give the investors a hint of the good stuff from the very beginning. Give them something upfront to get them excited and interested in the rest of the pitch.
Highlight the strongest aspect of your business – the breakthrough technology, the patent if you have one, the team of experts, the ton of money you are making, and so on. When they see the potential from the very beginning, they will want to hear more and will listen carefully.
Speak their language
Many entrepreneurs fail to pitch their startups in a comprehensive way. Many innovators stick to using specific scientific, complicated and confusing terms, which non-scientists don’t understand. If the investors don’t understand what exactly you are pitching in the beginning, they won’t be interested in listening to the whole pitch. Ditch the complicated terms. If you are not sure how to do so, here are some effective tips on how to pitch complex scientific ideas.