The pitch deck has to be tastefully designed in order to help you achieve the desired results and to present your startup, business plan and even your company vision in the right way. There are many things that you should consider when you create pitch deck for your next pitch: the number of slides, their order, the length of text on each slide, the formatting, colours, included pictures and so on.
As the different pitch decks have different purpose, they should be also structured according to the main goals of the pitch. But there are some slides that always should be part of your presentation. To help you nail your next pitch, here we have put a list of the top five slides that every pitch deck should have.
The Problem and The Solution
Investors want to know what kind of problem your business is solving and you should convince them with a slide that the product or service that you offer solves really important problem. You should be also able to prove that you truly are able to give functional solution, which is practical, impactful and still makes money.
The Vision
The vision statement of your startup is the key ingredient, which investors look for in order to determine if the startup team is not only technically, but also emotionally ready to jump into the deep water of entrepreneurship and survive despite the obstacles and setbacks.
The Market Opportunity
Investors always want to know what the size of the market that you want to enter is in order to get better sense of the opportunity and to understand better how reachable your goals are.
The Traction
If you already have sales, it is always a good idea to include the numbers in one of the slides. Investors like to see performance data, because it helps them to better understand the potential of the business, even if it is in early stage.
The Team
A slide to present your team members is important, but you should remember to include the role, which each team member plays. Keep it short – investors like to know who you are, but this does not mean that they want to hear your life story.