This blog post is written by the talented Amy Tez and was originally published on her blog. Amy is a highly-trained London-based actress with 20 years of professional theater experience. She is also an entrepreneur, business strategist, and performance coach. Her mission is to get the entrepreneurial world speaking with the same brilliance as world-class actors and to teach them how to pitch with the passion of a natural-born performer.

We have heard it time and time again: to achieve any sort of huge success, we need to get comfortable with failure.  The road to genuine achievement should never be easy. It will be littered with obstacles, huge set-backs and sometimes even disaster. Life can be brutally cruel as well as kind. And often there are no well-defined answers despite all those experts vying for the number 1 guru spot. The question is: are you game for the challenge in all its messiness? Or will you simply sit timidly in the wings wondering what could be?

For any entrepreneur worth their salt, true success is enormously hard-won but well worth the fight. Human nature is such that we do not appreciate the wins that come too easy. Think of the countless stories of those winning the lottery overnight only to blow the entire jackpot soon after.

Most people are desperate for the quick wins at the expense of diligently mastering their business and creative craft. They would rather be “known” well over adding genuine value to humanity.  Many people take advantage of the current attention economy by catering to peoples worst instincts in place of their own self-mastery and authenticity. It creates a generation of weak-willed and fickle try-hards who simply can’t stomach the struggle needed for genuine success. You can hear this lack of backbone in their empty voices and see it in their flashy smiles.

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