Small business owners rarely spend the time and efforts to work towards establishing strong company culture from the beginning of their venture, which is one of the biggest mistakes an entrepreneur can make. Strong company culture is essential element of success – it helps the entrepreneurs and the team members to remember what the business stand for, what are the core values and the main purpose of the startup. There isn’t one strict recipe to follow, but there are key ingredients that can help every entrepreneur to create great company culture such are the following three.

The Vision and Mission Statements

The vision and mission statements are important for creating strong company culture. These powerful statements are often very easy to remember and are a great source of inspiration for the entrepreneurs and the whole team. They carry the message of what are the main goals and purpose of the existence of the company and how these goals and objectives will be achieved. Having clear vision and mission statements is fundamental for every healthy and vibrant company culture.

Transparency

Being part of a startup team can be very stressful experience, lined with uncertainty and sometimes a feeling of instability. The dynamic work environment, along with the amount of work and stress that the employees face on daily basis, is very challenging for the team. Startups with great company culture rely on transparency in order to share everything that is related to the major changes and directions that the company is heading to. It is a great way to establish a work environment based on trust, independence, flexibility and creative approach – everything that a startup may need.

The team

The hiring policy of a company says a lot about the company culture. In businesses, where the team is the most important asset that can be acquired, the concept of hiring new employees is very interesting. The people, who are to join the team, should share the main values and business mission. The hiring decisions must be taken not only after evaluating the talents and skills of the candidates, but after considering if their personalities will be in perfect fit with the company vision, mission, purpose and culture.

Companies with great company culture value team work, encourage the employees to grow and improve their knowledge and skills, but still give them the freedom to be themselves and to freely share their opinions and ideas. By hiring the right fit, the entrepreneurs are minimizing the chances of creating a team of people, who are unable to work well together, because they are driven by different motivators and ambitions.