The importance of establishing strong business relationships with the investors is enormous, mostly because these relationships determine the success of the company. Many investors participate actively in the decision-making process and endorse the growth of the company through giving advice and using their expertise and connections. To maximize the effect of working together and sharing the same goal – building successful profitable business – both sides should aim to form strong connection, based on three extremely important elements – trust, integrity and effective communication.

Trust

Trustworthy entrepreneurs are able to easily establish better relationships with customers and investors. But gaining someone’s trust is a long process, which requires a lot of time and efforts. Trust should be earned and, most importantly, deserved. One of the most significant traits of trustworthy business owners is their ability to fully commit to their venture. Investors trust entrepreneurs who don’t hesitate to put all of their time and money into the business, proving that they are highly committed to succeed.

Three traits of trustworthy entrepreneurs: listen actively – this will make all meetings more productive and the goal-setting process clearer, which is a great way to avoid misunderstanding; respond accurately – proving that you are both on the same page when it comes to taking important decisions; and do not hesitate to take the communication to the next level – dare to disagree and say NO when you have the reason for it. Trustworthy entrepreneurs approach the relationships with the investors with their full attention and dedication to make the most of it. Prove that you care about your partnership and you are to be trusted.

Integrity

Integrity is essential trait of a person, who wants to achieve business success. Relationships build on honesty and respectability are more likely to survive and even thrive during hard times – in business, as you know, sooner or later these times will come. Integrity identifies the ability of a person to align their words and promises with their actions. People with strong principles are always ready to keep their word and to look for solutions and new ideas more openly and dedicatedly. Investors tend to work better with credible entrepreneurs, who take business seriously.

Effective Communication

Constant, up-to-date and punctual communication flow between the entrepreneurs and the investors minimizes the chances of the occurrence of unwanted and unproductive situations, caused by misunderstanding. Through active communication the investors will be able to stay informed about everything important that is happening in the company. On the other hand, the entrepreneurs are able to make better decisions with the help of the experienced investor, increasing their chances of leading the company to greater success. Effective communication is vital element of every relationship, especially when the stake is as high as it is when it comes to running and growing a company.