It is no secret that the business world is very competitive. In one hand, there are the big corporations that dominate whole niches and offer lower prices. On the other hand, the number of starting companies that are aiming to disrupt whole industries is growing tremendously. And there, in the middle of this mesh, are you, trying to figure out the best way to distinguish your business from the competition, to gain new customers, to keep the old ones and at the same time, to be able to set competitive prices with good margins.

To help you get ahead from the rest and to increase your chances of growing your market share, here we will give you five simple tips that will help you to differentiate your business from the competition.

Know your business

Before you concentrate on competing with the rest on the market, make sure that you know well your business and that you have realistic view over the strengths and weaknesses of your product. This will give you great advantage, because it will help you to create better strategy by emphasizing on the strongest aspects of your business. Know how your product is better than theirs, what makes you more desirable for the customers and use this information when you create your marketing strategy.

Know your competition

If you want to be different from your competition, you should know well their businesses, products and strategies. It is important to keep an eye on everything they do and to monitor each of their steps in order to have a better understanding on what their next move might be. By knowing who you are competing against, you are able to think out-of-the-box, to implement fresh ideas and to focus on delivering something new to the clients, something that your competition can’t do.

Build relationships

Many entrepreneurs believe that their only goal is to sell their products no matter what. They focus on the sell, not on the person that they sell to, which can be a huge mistake. To turn a one-time client into a regular customer requires a lot of effort, time and money. To successfully differentiate your business from the rest, focus on building strong relationship with the customer by establishing personal connection with the client that is based not only on exchanging benefits but also on loyalty and respect.

Listen to your customers

Many entrepreneurs focus on creating their products in the exact way they envision them and forget for whom they are actually creating these products. To differentiate your company from the competition, you can ask your customers for feedback, to listen to what they have to say about your product and how they think you can improve it. Don’t guess what they may want – ask them and bring their ideas, wants and needs to life! This will help you to create unique network of clients, who are satisfied with your product and are not going to think about switching to another one.

Avoid the cliché when hiring

Being unique is important. There should be something different that you are doing in order to clearly create a distinctive product, customer experience and recognizable brand. Try to avoid the cliché. Hire people, who may not be the perfect job candidates, but who are able to bring fresh ideas into the company. Welcome innovative thinkers and people, who are not afraid to give life to their bravest ideas, and who are ready to make bold moves and to take risks. These are the people, who can help you distinguish your business from the rest.