Pitching investors and potential clients is extremely important, which makes the whole experience very stressful for the entrepreneurs. One of the essential elements of a successful pitch is related with the ability of the entrepreneur to effectively assess the situation defined by the time-frame they have to present and the audience they are pitching to.
However, being a persuasive “pitcher” will not necessarily guarantee you investment. The investors might be impressed by you and your presentation skills, but if they don’t see the potential of your business, it is very likely for you to leave the interaction without receiving an offer. To avoid this type of negative outcome, you should be ready to highlight the most important aspects of your company, which can easily and surely convince the investors that your startup is worth their time and money.
If you can’t explain it simply, you don’t understand it well enough. – Albert Einstein
Many argue that short pitches like the elevator pitch for example rarely can bring tremendous outcomes, but they underestimate the power of getting one’s attention just with a sentence. After just a minute of speaking you will not be automatically handed a check, but the elevator pitch can be the first of many steps towards establishing on-going relationship with the investor.
Pitching your startup in a sentence is not as easy as it sounds. There are many things to consider including and many things to consider excluding. Make sure that you make a concise statement, which defines clearly what you do, what problem you are solving and how you are different from the rest. Practice your one-sentence-pitch and you will be always ready to grab the attention of every audience in a very short time. Start here, start now – start practicing and see how you can pitch your startup in a sentence in the most effective way!
Today we want to make pitching fun with a simple challenge – Pitch your business in a sentence! Craft your one-sentence-pitch, post it in the comment section and let the world know how great your startup is.
