Creating a company from scratch and growing it to successful business takes much more than just an idea and passion. It is a long process that demands a lot of sacrifices, hard work, dedication, talent and a pinch of luck. The path to building a successful company is nothing like a smooth ride on a one way street. It is more like a rock climbing without a rope to hold on to. As much as we don’t want to admit, it is a fact that by following some fundamental rules, the entrepreneurs can start their companies really well. But the real magic begins when the entrepreneurs create their own rules, break boundaries and debunk all startup myths.

Entrepreneurship is much about innovation, forward-thinking and creativity. Investors look for these criteria when they make their decisions to invest not only their money in a starting company, but also to support the venture through their connections. This is why the investors take under consideration the capabilities of the entrepreneurs. They evaluate the potential of the entrepreneur by looking closely not only to the professional qualifications and experience that they posses, but also at the personality traits of the startup owners.

Do investors prefer to invest their money in startups led by younger entrepreneurs? Is it possible that some investors may underestimate the potential for innovative thinking of older entrepreneurs? In his TED Talk, Peter Lynch doesn’t just give answer to these two questions, but also introduces to the audience one extremely innovative approach to look at the way startups are built. He talks about the cul-de-sac startup model and shares its three main principles.

This talk gives us one different perspective on the way startups are born and entrepreneurs are becoming successful in their ventures. It presents a different insight on entrepreneurship and can be very valuable for people, who lack the self-confidence that they can succeed in the startup world.