The email marketing is very powerful and effective way to connect with current customers, to attract new ones and, therefore, to increase sales. The email connection remains private, establishing stronger relationship with the customers and generating the highest ROI for the marketing team. Email marketing, when done right, can bring many benefits, making it the most valuable channel for reaching the targeted audience and growing the business. To help entrepreneurs minimize their efforts and still run successful email campaigns, here we’ve collected 10 of the most popular and widely used email marketing tools that can be useful for SME and startups.
Mail Chimp
Mail Chimp offers plans for startups, growing businesses, pro marketers and high volume senders. The starting up plan allows the users with 2000 or fewer subscribers to send up to 12 000 emails per month absolutely free.
Sumo Me List Builder
Sumo Me List Builder helps you to catch your visitors just before they leave. The List Builder lightbox makes sure that they will subscribe to your email list and will come back for more. The emails that you collect with the email builder transfer directly to the email marketing service that you are using.
Mailjet
Mailjet is the one solution to power your transactional and marketing emails. The free package includes 200 emails a day (6000 emails for a month) and offers 30 days free premium trial. There are also bronze and silver standard packages, and expert and custom packages that include more and personalized features.
Litmus
The first three days of using Litmus are free, allowing the users to make account changes at any time. The basic package costs $60/ month or $710 if billed annually. There are also Plus and Pro packages available.
Cake Mail
Cake Mail offers 30 days free trial, allowing you to send up to 500 emails to up to 500 contacts during this free trial. You are able to upgrade, downgrade or cancel your plan anytime.
Constant Contact
To help you find the perfect email marketing plan for you, Constant Contact offers free 60 days trial with no risk or credit card required. You will get full access to their email marketing tools, as well as live expert help and online resources.
Mailtrack
Mailtrack is the tool that allows you to see who opens the email you send in real time. There is basic and full version available.
Hello Bar
Hello Bar is a tool that allows you to convert more visitors into customers, simply starting with entering your URL.
Benchmark
Benchmark is a powerful and simple email marketing engagement tool for enterprises across the world. Select the amount of subscribers you have in order to learn the cost of the services. You are able to start now free and upgrade your account later.
Mailgun
Mailgun is the ultimate email service for developers, allowing them to send 10 000 emails free every month without any credit card information required. You are able to send, receive and track email effortlessly with Mailgun.
What is your favorite email marketing tool and why do you prefer it over the rest?









