Every time a new Apple product is to be launched, there is a line of people who literally camp for days in front of the store in order to be one of the first customers to get their hands on it. It is fascinating what people go through to get the newest iPhone! Yet, the excitement lasts until the next one becomes available.

Apple isn’t the only addictive brand out there.  In fact, there are many companies that can make this list and McDonalds, Starbucks, Coca-Cola, Disney, Facebook, Tesla, Google, and Chanel are just some of them. Brands with cult-like following dominate their industries. And this is no accident.

Addictive brands are not born by chance. There is a lot of hard work, strategizing and trial-error behind the success. There isn’t a formula to follow, yet the following four tips will help you get some ideas on your way to building an addictive brand.

Customer-oriented

Addictive brands are customer-oriented not product-centric. The products and services are created around the needs of the clients, not vice versa. Brands of such scale spend a lot of time on research and listen to their customers. They give the clients what they want when they want it.

Novelty

Addictive brands know how to keep their customers on their toes. The brands don’t stop innovating. They don’t lose the momentum. There is always something new and exciting coming up – an update, a new feature, slightly-improved version, or a whole new product. If you want to build an addictive brand, you must always create and innovate as people are addicted to novelty.

Consistency

Novelty is something that the customers actually expect from the addictive brands. The customers themselves can’t wait for the release of a new product to be announced. To make your product as addictive as you want it to be, you need to be always giving something new.

Consistency doesn’t mean predictability. Create a buzz around the newest product before it hits the market. Give your clients sneak peak with a preview. Tackle their imagination, but keep the element of surprise.

Scarcity

Making your product scarce to your customers is very powerful marketing approach. Scarcity is very powerful as it gives a sense of importance to your customers. They feel privileged to own something that is so limited. Limited edition campaigns or products available just for a season will excite your customers. They see scarce products as an opportunity to receive something that not many people will have. This makes them desire the product even more!