Entrepreneurs know that there are many different types of pitches for all different occasions. There is the elevator pitch, the two sentence pitch, the concept pitch and so on. The fact is that all of them matter! The way you pitch investors, clients or other business partners depends on the specific situation. The entrepreneurs should be always prepared to pitch their ideas because you never know when an opportunity will emerge. To be more prepared, craft your pitches in advance, memorize them and be ready to put them into action when the right time comes.
Often entrepreneurs overlook the importance of crafting impressive high concept pitch. This is a huge mistake because this pitch is the one that matters a lot. The high concept pitch is one of the hardest pitches that you have to prepare. What makes it that difficult? To describe your company in a single line of four-five words is not a piece of cake. You should put a lot of thought into it.
The most important thing that you should keep in mind when you craft your high concept pitch is to make sure that it all makes sense. You can’t just put some words together and mention a name of a successful company as an element of the analogy effect if it doesn’t somehow relate to the work you do with the company you mention. The pitch must send the right message and describe what your company does in the most comprehensive way.
The high concept pitch is very important because it uses analogy; it is easy to use and gives the right impression for the business in a very concise way. The investors may use your high concept pitch to describe better the business they have invested in. Your customers may use the high concept pitch to easily share info about your company or product with their friends, which is a great way to spread the word. The team members also can use this type of pitch when they describe the company they work that devotedly for.
If you need a creativity boost when you craft your high concept pitch, check out the following examples, get inspired and get to work.
- Sequoia Capital: Entrepreneurs behind the entrepreneurs.
- Cisco: We network networks.
- YouTube: Flickr for video.
- LinkedIn: Facebook for business.
- Dogster: Friendster for dogs.
What is your startup’s high concept pitch?
