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Tag: brand

3 Examples of Brand Awareness Growth Through Experiential Marketing

In the competitive business world that we live in, the brands look for innovative ways to communicate more effectively with their audience and to increase the engagement of the existing customers and attract new ones. To stay on the top of their game, the main the marketing campaigns shouldn’t be focused just on grabbing the…

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Three Reasons Why Your Business Needs Brand Advocates

Having strong online presence is very important for startups and a great way to build and promote a brand, but many entrepreneurs overlook this importance. Most small business owners operate on tight budgets and lack the resources to hire social media managers to promote their brands online. But there is another way to spread the…

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The Power of Authenticity in Entrepreneurship

Nowadays new products and services emerge in the marketplace with the speed of light and with the same speed eventually disappear. The competition is extremely strong and even, in times and specific niches, aggressive. Entrepreneurs, who are aiming to not only start a company, but also to stay and even dominate the marketplace, are working…

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