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Tag: branding

How to Build an Addictive Brand

Every time a new Apple product is to be launched, there is a line of people who literally camp for days in front of the store in order to be one of the first customers to get their hands on it. It is fascinating what people go through to get the newest iPhone! Yet, the…

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The Fundamentals of Attracting Influencers to Your Startup

Connecting with high-level industry influencers and establishing good relationships with them can make a significant difference to the popularization and online visibility of your brand. Having a well-known, trusted and respected influencer with an impressive social following to advocate your brand gives you competitive advantage and increases the chances of attracting more people to your business….

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