Connecting with high-level industry influencers and establishing good relationships with them can make a significant difference to the popularization and online visibility of your brand. Having a well-known, trusted and respected influencer with an impressive social following to advocate your brand gives you competitive advantage and increases the chances of attracting more people to your business.
Most of the people make their buying decisions based on online reviews from third parties, whom most of the time, they don’t even know. This proves how powerful the opinion of others is to the consumers. Now imagine how powerful the opinion of a well-trusted person with a great reputation and strong presence in the specific industry can be. Very powerful, right? This is why you and your startup can definitely benefit from having the right influencer on your side.
Influencers are able to send your targeted message to a broader audience much faster and cost-effectively, leading to better results and having a great impact to your business by leading to boost of sales and interest increase. Attracting influencers to support your crowdfunding campaign, to help you promote the next event that you are organizing or your business in general, is not very simple, yet there are things that can help you attract an influencer for your brand and here we will highlight three of the most important aspects to look for while you do that.
Find the Right Influencer
Who is the right influencer for your business? Make sure that the influencers that you approach are trusted by the audience and are well-known and respected in the specific field of interest. It is not important that they have a large following on social media. What matters the most is what are the interests of their followers. If you have someone promoting your business to the wrong group of people, you are just wasting yours and theirs time. To maximize the results, make sure that you connect with the right influencers that can spread the word to the exact target group.
Be the Right Choice for the Influencer
See, influencers have spent a lot of time and efforts to build their network and to prove to their audience that they can be trusted. Their opinion matters because they have created the right image for themselves. Influencers from all industries protect their names by all means, which is why they will never promote a brand that they don’t believe in. It will risk their good reputation. To get their interest and to have their attention, you need to offer them a great product that they can confidently advocate and promote. It is not just important that you find the right influencer for your startup – you should be the right match for them as well!
Give Back to Your Influencers
Being mentioned by an industry influencer can have a tremendous positive impact on your business, giving you many opportunities and advantages. But one mention is probably not what you are aiming for… To boost your startup sales, you will need much more than that and top influencers can help you achieve your goals with their constant support. Establishing strong, on-going relationships with industry influencers will open many doors for your business. The opportunities are many, which is why you need to give back to your influencers through actively promoting them, giving them feedback, recommendation and proving your appreciation.
