All entrepreneurs know that it is never easy to arrange a meeting with prominent investor. This is why one of the biggest opportunities, which networking and pitching events present to all startup teams, precisely the opportunity to meet with notable investors, is good enough reason to attend as many of these events as you could.
Meeting investors requires specific preparations – the preparation of the presentation slides and the research on the investors are just two elements of the preparation process. But the work is not completely done after your pitch is done and the Q&A session completed. Many entrepreneurs overlook the importance of following up after a meeting with investors, which is why they never do that.
Here you are able to find the top three reasons why you should always follow up after a meeting with an investor.
It works as great reminder not only of the pitch and your startup in general, but also of the details for further cooperation that you’ve discussed, of course, if there were such. With the follow up you are able to become more memorable than the rest and to keep the interest of the investors longer. There is always a great competition for the attention of prominent investors, so it is always a good idea to be one step ahead from the rest.
By following up you give the reason to the investors to reengage after your pitch. Investors are always busy with constant meetings and hear dozens of pitches sometimes in a day, so don’t let the chances to fade away and try to do your best to engage in a dialogue once again with your investor. After a short follow up email after the day of the event, you are able to continue sending updates if major changes have occurred in your startup.
By following up you prove that you are aware of the importance of establishing good relationships with people, whom you would like to work with in the future. It presents the idea that you are on the top of your entrepreneurial game and that you value all the relationships that you build. Investors know that entrepreneurs are busy and will definitely appreciate the fact that you’ve spent from your valuable time to contact them back with a follow up. It shows professionalism and right attitude, which are much valued qualities by investors.
